I'm confused does he like Fer? Just started reading this

Serene* my bad

Spoiler....

Nop, he met MC a long time ago in a party when MC's was acting as the princess, he fell for here then but the second time ML met princess, it was actual princess with the classic princess personality, thinking she changed a whole lot ML though he lost MC forever, in actuality, they where too different people from the start.

As for why MC and princess look so alike, I don't really remember the spoiler, maybe I'm even mixing stories so I won't say.